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Services

Most sites don’t need “more posts”—they need the right pages improved, the right topics covered, and a consistent refresh cycle that keeps content aligned with real search demand.

What’s included:

1

Strategy & planning

  • Content strategy + goals
  • Topic research + keyword mapping
    – topic clusters and supporting pages
    – search intent notes
  • Editorial calendar
    – publish vs refresh plan
    – seasonal topics and priority order
2

Creation & production management

  • Content briefs writers can follow
    – structure, angle, internal links, sources, CTA placement
  • Content creation coordination
    – blog posts, service pages, landing pages, FAQs, comparison pages
  • Editing + QA
    – clarity, accuracy, brand tone, formatting, and “does this match intent?”
3

On-page optimization

  • Refresh and improve existing pages
  • Titles/meta + snippet improvements to win clicks
  • Internal linking upgrades
  • Schema where it helps
4

Content hygiene

  • Content audit + consolidation plan
  • Cannibalization cleanup
  • Pruning or reworking outdated pages
5

Reporting

  • Performance tracking
  • Monthly notes
  • Next-month plan with priorities and reasoning

Who this is for

Local service businesses

You need service pages + supporting content that answers “cost, process, near me, timelines” and drives calls/bookings.

B2B companies with long sales cycles

You need content that proves expertise and captures early-stage research before prospects are ready to contact sales.

E-commerce and catalog sites

You need stronger collection/category pages and supporting guides that match buying intent, not just blog traffic.

Teams with content, but no system

You’ve posted inconsistently or outsourced without direction—now you need planning, standards, and a repeatable workflow.

Sites that are “fine” but stagnant

You don’t need a redesign; you need upgrades, refreshes, and better internal linking across the pages that matter.

FAQs

Do you write the content, or manage our writer?

Either works: we can produce content, or we can provide briefs, editing, and QA so your writer stays aligned.

What content types do you manage?

Typically: blog posts, service pages, landing pages, FAQs, comparison pages, and resource guides (based on what your market needs).

Is this “SEO content” or “content marketing”?

SEO-first by default – topics are chosen for demand and intent, with performance tracked in search; promotion is optional.

Do you update old content or only publish new posts?

Both, but refreshes often come first: improving pages you already have is usually the quickest way to lift performance.

How do you measure success?

We track growth by page and query, plus conversions where possible – and tie results to what was shipped.

Want content that earns its keep?

Share your site and your main services/products. We’ll reply with a practical content plan: what to refresh first, what to publish next, and what to skip.