Squarespace SEO: Beginner’s Guide to SEO for Squarespace Websites

Have you ever wondered how to get your Squarespace website optimized for search engines? It’s a lot easier than people think. In this ultimate guide, I will talk about everything that is important when it comes to Squarespace SEO and the best practices you should follow. This includes essential tips, doing research on Google before making changes, installing plugins and more!

Why should you even care?

Squarespace is a website building platform that makes it easy to build and maintain a professional-looking site. It’s important for Squarespace users to take the time and learn about SEO.

Search engine optimization (or just “SEO”) is how you make your site show up on the first page of search results. When people are searching for something, they often click links that appear at the top of their Google or Bing searches – This means that if you have a Squarespace website and don’t optimize it for SEO then nobody will find it when they’re doing searches!

Basics first

It’s important to set up both Google Search Console and Google Analytics on your Squarespace site so that you can track what people are searching for and see the traffic coming from Google.

Google Search Console

  1. In the Home Menu, click Analytics.
  2. Click Search Keywords.
  3. Click Connect in the panel’s pop-up.
  4. Log into the Google account you want to connect to your site. If you have multiple Google accounts, ensure you select the correct one.
  5. Review the permissions, then click Allow
  6. Wait 72 hours for the data to populate.

Google Analytics

To connect Google Analytics to your site, you need a Universal Analytics tracking ID. See Google’s documentation for more information about generating and locating this tracking ID. At this time, Squarespace sites aren’t compatible with Google Analytics 4 properties.

To add your Google Analytics tracking ID to your site:

  1. In the Home Menu, click Settings, and then click Advanced.
  2. Click External API Keys.
  3. In the Google Analytics Account Number field, enter your tracking ID for this site.
  4. Click Save.

It may take up to 24 hours for site statistics to populate in Google Analytics.

Test yourself with keyword & competitors research

Now when it comes to optimizing your Squarespace SEO, the first thing you should do is check if there are any keywords that people use when they search. Use Google’s Keyword Tool to look up popular keywords and find out what kind of traffic these words get – this will help you figure out how likely it is that somebody searches for one of these words and clicks on your site.

Keyword research is the process of determining what keywords are most likely to produce results for your website. It can be done by using tools like Google Keyword Planner or Ahrefs, for example. The keyword you choose should relate to the page’s content and serve as a way for site visitors to find what they’re looking for faster.

One of the things to be careful about is that not all keywords are easy to rank for. One way to find what are good keywords is by using Google’s Keyword Planner. To do this, simply go to https://adwords.google.com and click the “Get Ideas” button at the top right of the page. When you scroll down you will be able to see your keyword ideas sorted into topics based on search volume.

Keyword Research with Google for stellar Squarespace SEO

Search volume is the number of monthly searches that are performed on a term or phrase. If a term has 5,000 monthly searches, it is an indication of how competitive that keyword might be and harder to rank for.

Another important factor when doing keyword research is knowing your competition. This includes understanding their audience and how well they rank in search engines so that you know what you are up against. If your competitors rank higher than you, it means they have better SEO and have been able to establish themselves on top of the search engine results pages.

How do I know what my competitors are doing?

There are various tools available online that can help with this process. One of them is SimilarWeb which gives a lot of useful information including a site’s traffic and social media following as well as their top-ranking sites in terms of popularity (and yours). The Moz Open Site Explorer tool also has an option called “Comps” where you type in one competitor website, and it shows all other websites that are similar to theirs based off SEO data collected from Alexa, Google, and Moz.

Now what?

So now you know the basics of keyword research and how to analyse your competition. But there is still so much more that can be done! Tools like Ahrefs or SEMrush allow for in-depth analysis of competitor websites as well as ranking positions in search engine results pages (SERPs).

7 tips to make your Squarespace SEO better

To make your Squarespace website better, you can first be sure that it’s optimized for search engines. This includes things like making sure the URL has relevant keywords in them and using appropriate meta tags to provide a description of what each page on your site is about.

Secondly, you can make your site stand out by providing a clear call to action. This is vital for getting people to sign up on your website or buy something from it. Remember that not all visitors are going to scroll through every page of your site before making a decision – so be sure they have an easy way to find what they are looking for.

You can also make your site more engaging with the use of different media types, like video and images on social networks such as Facebook or Twitter – this will help to increase interest in your brand!

There are many ways that you can improve Squarespace SEO, but these are some quick tips which should be followed if you want to get the best results:

  1. Create a general page that lists all other pages on your website in an easy-to-navigate way
  2. Fill out your website’s description, keywords and meta tags with good content (see Squarespace General Settings for more info)
  3. Make sure you have a clear call to action on each page of the site so visitors can easily know what they should do next
  4. Optimize images for SEO, by adding relevant keywords to the file name and alt text
  5. Create a blog that is regularly updated with new content
  6. Share content from your website and get the URL of your site listed on social media sites like Facebook, Twitter and LinkedIn
  7. Submit articles to directories or communities relevant to your niche in order to gain more traffic and backlinks


The SEO of your Squarespace site is a process that must be continually worked on. As we’ve seen, there are tools and techniques available for you to analyze your competition as well as the SEO on your site. There is a lot more that can be done in order to optimize this process – but these basic steps should give you an idea of where to start!

If you can tap into how your customer’s brains work at different stages in the purchasing process or lead funnel, you may be able to drive more sales with less effort. If all of this sounds intimidating and you want help enacting these principles, let us know. Our team of experts is ready and waiting to partner with you to create a stellar Squarespace SEO or marketing plan that drives sales by considering how your customers think.


  1. Ryan
    July 18, 2021 at 5:12 pm

    This is the article I was looking for. Thanks for putting it together!

    1. Search Pirates
      July 18, 2021 at 5:15 pm

      No problem! I am glad we could help. If you have some questions regarding the Squarespace SEO (or general SEO) feel free to get in touch 🙂

  2. angrydad
    August 4, 2021 at 8:54 am

    I should keep my WordPress site…

  3. Mark
    September 12, 2022 at 7:44 pm

    Thanks for your blog, nice to read. Do not stop.

Leave a Reply