As we continue into 2023, it’s important to remember the goals you set for yourself in January. If improve your Etsy SEO is on your list, then we’re here to help!
With a surge in online buying due to the pandemic continuing through 2023, a new Etsy SEO strategy for the year can help you stand out from the noise. Refreshing your search engine optimization tactics is a great way to automate the growth of your Etsy store.
Need another reason to focus on your Etsy SEO in 2023? You’ll not only benefit from Etsy search traffic but also Google search traffic.
Let’s dive in.
Etsy SEO isn’t just about optimizing listings
Most of the tips in this article will focus on optimizing your Etsy listings for SEO. However, there’s much more to it than just adding a few keywords into a product’s description. Etsy wants to give its shoppers the best possible buying experience.
To make sure shoppers have an excellent experience when visiting and purchasing from your store, make sure all sections such as:
- Return policy
- About section
- Privacy policy
- Payment options, etc.
are up-to-date and completed correctly – this helps build trust with potential customers and boosts rankings within both Etsy and Google searches!
The number and quality of reviews also factor into your Etsy SEO, as they’re a relatively accurate measurement of trust. This is reflected in the fact that 90% of users read customer reviews before purchasing in an online store. So answer customer queries as quickly as possible, process returns promptly, and provide the best possible customer service you can.
Do some fresh Keyword Research
Trends come and go – not just seasonally, but some also fade and die out completely (when was the last time you heard the word fidget-spinner?). This may have an overall impact on your Etsy SEO in 2023, as some keywords might not be of value to you anymore. Some may have lost all search volume, while some may have become so competitive that it’s just not worth your effort to try and keep up.
Look at your Etsy analytics from last year by going to Shop Manager -> Stats. Here, you’ll find page views, traffic sources, and most importantly, search terms that have resulted in pageviews. Use these search terms and pageviews alongside sales data, and you’ll get a rough idea of what keywords have resulted in sales.
Of course, high-volume keywords are fantastic, but it’s niche-keywords that can help grow your revenue. Low volume keywords are, well, low volume, but they’re also more likely to be less competitive.
Rather than trying to take on the big guns, your strategy for Etsy SEO may bring in more dollars by focusing on some niche keywords!
Use all 13 of your tags
It’s easy to overlook the importance of tags. Put your thinking cap on when brainstorming tags and try to find synonyms for your product—for example, handbag, women’s bag, purse, clutch, so on and so forth.
Try looking up synonyms related to products – handbag/women’s bag/purse instead of just one word like ‘bag’. Low volume keywords typically mean less competition but high volume could likely result in more revenue if used properly – aim for 2-4 main focus words per listing leaving 9-11 tags open for creativity & experimentation .
Pro Tip: Using focus keywords (keywords that are matched exactly in your title and tags) is a sign to the algorithm that you’re extremely relevant for that particular keyword.
Leverage trends and seasonal keywords
Leveraging trends and seasonal keywords are essential when promoting an Etsy page. Trends and seasons can create a sense of urgency for shoppers to purchase items on the Etsy page, as they may not be available again at another time.
As an example, Valentine’s Day is a popular holiday that many people celebrate with gifts like jewelry or handmade cards. Promoting your Etsy store during this season using targeted keywords such as “Valentine’s Day jewelry” or “handmade Valentine’s Day cards” will help draw in potential customers looking to buy something special for their loved one or friends.
Additionally, incorporating these same keywords into product descriptions, hashtags on social media posts and paid search campaigns can further increase visibility for your products during peak consumer demand periods.
By leveraging trend-based and seasonal keyword phrases in all aspects of marketing efforts related to the Etsy page, it can help drive more traffic from those searching for specific gifts associated with the occasion being promoted—in this case it would be Valentines Day—and increase sales opportunities significantly in comparison to non-seasonal promotions throughout the year.
Not only that but by capitalizing on current trends you also have higher chances of increasing brand awareness among potential customers who may not have known about your store otherwise.
Use your important keywords first
After doing your Etsy keyword research you have to use those keywords in your listing, but it’s important to use them effectively. One of the best ways to do that is to use your main keywords as early as possible in your product titles.
‘Frontloading’ keywords helps to grab the buyer’s attention immediately, and it helps Etsy determine what your store is selling. While frontloading a title will not give you a boost in SEO, it’s certainly one way to make sure your customers are immediately clear about what your listing actually is. And that can be very helpful for converting your engagement into a sale!
Pro Tip: Dropping a few of your best keywords into your description will help you optimize for Google search. Keep in mind this won’t make a difference for Etsy’s algorithm… but who doesn’t want a little Google bonus!
Promote your store externally
External traffic sources, like Pinterest, blogs, and other websites that link to your Etsy store and listings can help push traffic to your Etsy store. More traffic (if you’ve got a solid SEO strategy and rock-solid sales factors) generally leads to more sales. And more sales means you’ll end up higher in searches for relevant keywords.
Working with influencers and other bloggers is a great way to build trust-building links to your site. You’ll not only get traffic going straight from the blog to your site but also get the benefit of higher search rankings in both Etsy, and (bonus) Google!
It is an effective and cost-efficient way to promote your Etsy products. Influencers have a large following of people who trust their opinion and recommendations, making them ideal for spreading the word about your products. They are also often quite knowledgeable on the topics they discuss or promote, so by partnering with one you can gain valuable insights into how best to market your product. Additionally, influencer marketing can help broaden your reach beyond just those already familiar with Etsy since many of these social media personalities have followers on other platforms as well.
In addition to helping spread awareness of your product, working with influencers can be beneficial in generating more sales too. By leveraging the credibility that comes along with influencer partnerships, customers may be more likely to purchase from you over someone else because it suggests quality and reliability when they know someone reputable has given their seal of approval.
It’s also worth noting that influencers tend to have strong relationships with their fans which could lead to repeat purchases if they like what they buy from you! Ultimately, there are numerous advantages associated with collaborating with influencers in order to further promote your Etsy business – it’s worth giving serious consideration!
Do Not Repeat Attributes And Categories
This is a common mistake many Etsy sellers make is forgetting that the attributes and categories act like tags. They are missing on potential more traffic.
Search uses your titles, tags, categories, and attributes when trying to match you to buyers, so when a buyer enters a query, we’re looking for all the keywords that you’ve added across those four dimensions. Adding the exact same phrases that appear in your categories and attributes is actually a missed opportunity to maybe add an additional tag that’s unique to the item you’re selling.
In-bound Links
We highly recommend having a website along with your Etsy shop. Etsy recommends getting inbound links to your Etsy shop so you can gain higher placement in search results. The more people write about your shop and listings online, the more you know that people are interested in your products and help your ranking.
Inbound links to your profile and listings are a great way to boost your Etsy SEO. When other websites link back to a page on your Etsy shop, it sends positive signals to search engines that the content is valuable and relevant. This can help increase visibility for both individual listings and overall shop performance in organic search results.
Additionally, when you share an item on social media, make sure you include a link back to the listing in order for people who see the post to find it easily. Doing this will also boost its visibility in search engine rankings as well. Taking advantage of these strategies can help bring more traffic and attention to your Etsy store over time!
Over to you
Etsy SEO in 2023 hasn’t changed much from the previous years. However, as the marketplace is always getting more and more competitive, it’s something that you’ll always have to be ‘active’ about.
If you’re a seasoned veteran, a little refresher of your Etsy store will help you keep the search traffic coming. If you’re a newbie, use the above tips to build a solid foundation to get those initial sales and become an Etsy behemoth!
Got any burning questions about Etsy SEO? Ask us in the comments!
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