Etsy SEO: How to Improve your Sales in 2021

Well, it’s middle of the year now. Are you still sticking with your resolutions? As we continue into the new year, it’s important to remember the goals you set for yourself in January. If improve your Etsy SEO in 2021 is on your list, then we’re here to help!

With a surge in online buying due to the pandemic, a new Etsy SEO strategy for the year can help you stand out from the noise. Refreshing your search engine optimization tactics is a great way to automate the growth of your Etsy store.

Need another reason to focus on your Etsy SEO in 2021? You’ll not only benefit from Etsy search traffic but also Google search traffic!

Let’s dive in. 

Etsy SEO isn’t just your listings

Most of the tips in this article will focus on optimizing your Etsy listings for SEO. However, there’s much more to it than just adding a few keywords into a product’s description. Etsy wants to give its shoppers the best possible buying experience.

So it will provide more traffic to stores that have completed their:

  • Return policy
  • About section
  • Privacy policy
  • Payment options, etc.

The number and quality of reviews also factor into your Etsy SEO, as they’re a relatively accurate measurement of trust. This is reflected in the fact that 90% of users read customer reviews before purchasing in an online store. So answer customer queries as quickly as possible, process returns promptly, and provide the best possible customer service you can. 

Woman reading review on a silver iPhone.

Do some fresh Keyword Research

Trends come and go – not just seasonally, but some also fade and die out completely (when was the last time you heard the word fidget-spinner?). This may have an overall impact on your Etsy SEO in 2021, as some keywords might not be of value to you anymore. Some may have lost all search volume, while some may have become so competitive that it’s just not worth your effort to try and keep up. 

Look at your Etsy analytics from last year by going to Shop Manager -> Stats. Here, you’ll find page views, traffic sources, and most importantly, search terms that have resulted in pageviews. Use these search terms and pageviews alongside sales data, and you’ll get a rough idea of what keywords have resulted in sales.  

Of course, high-volume keywords are fantastic, but it’s niche-keywords that can help grow your revenue. Low volume keywords are, well, low volume, but they’re also more likely to be less competitive. 

Rather than trying to take on the big guns, your strategy for Etsy SEO may bring in more dollars by focusing on some niche keywords!

Use all 13 of your tags

It’s easy to overlook the importance of tags. Put your thinking cap on when brainstorming tags and try to find synonyms for your product—for example, handbag, women’s bag, purse, clutch, so on and so forth. 

etsy seo

Get as creative as you can when writing your 13 Etsy tags for SEO. Avoid using plurals (bracelet, bracelets) and aim for 2-4 focus keywords per listing leaving you with 9 to 11 tags to be creative with!

Pro Tip: Using focus keywords (keywords that are matched exactly in your title and tags) is a sign to the algorithm that you’re extremely relevant for that particular keyword. 

Leverage trends and seasonal keywords

Using seasonal keywords in your Etsy listing can help you get ahead for seasonal holidays like Valentine’s Day. So it’s a great idea to go through your Etsy inventory and see which products would make great ‘gifts for him’ or ‘valentine’s present.’ 

If your products are made specifically with a certain holiday in mind, say ‘Veteran’s Day’ or ‘4th of July’, then you’ll not only want to make sure your listings are optimized with those keywords for the season but all year round!

Use your important keywords first

After doing your Etsy keyword research you have to use those keywords in your listing, but it’s important to use them effectively. One of the best ways to do that is to use your main keywords as early as possible in your product titles.

‘Frontloading’ keywords helps to grab the buyer’s attention immediately, and it helps Etsy determine what your store is selling. While frontloading a title will not give you a boost in SEO, it’s certainly one way to make sure your customers are immediately clear about what your listing actually is. And that can be very helpful for converting your engagement into a sale!

Pro Tip: Dropping a few of your best keywords into your description will help you optimize for Google search. Keep in mind this won’t make a difference for Etsy’s algorithm… but who doesn’t want a little Google bonus! 

Promote your store externally

External traffic sources, like Pinterest, blogs, and other websites that link to your Etsy store and listings can help push traffic to your Etsy store. More traffic (if you’ve got a solid SEO strategy and rock-solid sales factors) generally leads to more sales. And more sales means you’ll end up higher in searches for relevant keywords.

Working with influencers and other bloggers is a great way to build trust-building links to your site. You’ll not only get traffic going straight from the blog to your site but also get the benefit of higher search rankings in both Etsy, and (bonus) Google!

Do Not Repeat Attributes And Categories

This is a common mistake many Etsy sellers make is forgetting that the attributes and categories act like tags. They are missing on potential more traffic.

Search uses your titles, tags, categories, and attributes when trying to match you to buyers, so when a buyer enters a query, we’re looking for all the keywords that you’ve added across those four dimensions. Adding the exact same phrases that appear in your categories and attributes is actually a missed opportunity to maybe add an additional tag that’s unique to the item you’re selling.

Etsy Sellers Handbook

In-bound Links 

We highly recommend having a website along with your Etsy shop. Etsy recommends getting inbound links to your Etsy shop so you can gain higher placement in search results. The more people write about your shop and listings online, the more you know that people are interested in your products and help your ranking. 

Over to you

Etsy SEO in 2021 hasn’t changed much from the previous years. However, as the marketplace is always getting more and more competitive, it’s something that you’ll always have to be ‘active’ about. 

If you’re a seasoned veteran, a little refresher of your Etsy store will help you keep the search traffic coming. If you’re a newbie, use the above tips to build a solid foundation to get those initial sales and become an Etsy behemoth!

Got any burning questions about Etsy SEO? Ask us in the comments!


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